BAT’s Introduction of VELO Plus Synthetic Nicotine Pouches in the US Market

According to the report of Tobacco Insider on December 22nd, British American Tobacco (BAT) announced on October 16th during its Capital Markets Day event that it planned to introduce VELO Plus in the United States by the end of 2024. Subsequently, Modoral Brands Inc., the operating company of Reynolds American Inc., officially launched the VELO Plus series in the United States in December 2024.

BAT stated that VELO Plus features an improved nicotine pouch design with a hinged disposal lid, which facilitates the storage and disposal of used nicotine pouches.

The manufacturer’s suggested retail price of VELO Plus is $5.59 for a can of 20 pouches. Under the regular discount price, VELO Plus is priced at $3.99 per can, and the bulk discount price is $3.35 per can. Unlike VELO Original, VELO Plus uses synthetic nicotine instead of nicotine extracted from tobacco.

VELO Plus offers two nicotine concentrations, 6mg, and 9mg, along with seven different flavors: menthol, peppermint, wintergreen, mint, citrus cool, wild berry, and pitaya. Among them, the pitaya flavor is exclusively sold at 7-Eleven convenience stores.

British American Tobacco plans to add the “Smooth Tobacco” flavor option in the first quarter of 2025. However, the number of flavors available in VELO Plus during its initial launch stage is fewer than that of VELO Original. Therefore, it is expected that BAT will expand the flavor range of VELO Plus in the coming months.

In conclusion, the launch of VELO Plus by BAT in the US market represents an important step in the development of synthetic nicotine products. With its various features such as different nicotine concentrations, multiple flavors, and a convenient design, VELO Plus is likely to attract a significant number of consumers. The company’s plan to expand its flavor options in the future also shows its intention to meet the diverse needs of the market continuously. However, it should be noted that despite the potential advantages of synthetic nicotine pouches, nicotine is still an addictive substance, and the use and marketing of such products should be carefully regulated to ensure public health and safety.