British American Tobacco France: Using nicotine pouches and regulation to support France's 2032 smoke-free vision - Ravape

British American Tobacco France (BAT France) argues that nicotine pouches can be a viable alternative to traditional tobacco products, advocating for comprehensive regulations to support France’s goal of becoming smoke-free by 2032. Rather than implementing a full ban, BAT France believes the government should establish consistent regulatory frameworks to effectively curb the smoking rate, which currently exceeds 31%.

In a report published by Cision. News on December 9th, BAT France emphasized the potential of emerging products like nicotine pouches to serve as effective substitutes for smokers in France. The company supports more robust regulatory measures, which include banning sales to minors, restricting sales to authorized outlets, setting limits on nicotine content, standardizing labeling requirements, and requiring retailers to rigorously check buyers’ ages.

Charbonneau, head of regulatory affairs at BAT France, supports the administration’s ambition for the “first smoke-free generation” by 2032. He acknowledges that the smoking rate in France has plateaued at over 31%, highlighting the necessity of collaboration between the government, health organizations, and industry stakeholders to devise effective strategies. For nicotine pouches, Charbonneau advocates regulation over prohibition, emphasizing the need for harmonized rules across all nicotine products.

British American Tobacco France’s approach marks a significant shift towards more sensible tobacco control strategies. By promoting nicotine pouches as a substitute and calling for appropriate regulations, there is hope for a tangible decline in smoking rates in France. Ongoing monitoring and assessment of these measures’ impact will be crucial. Furthermore, enhancing public awareness campaigns and supporting smoking cessation initiatives will be vital to complement regulatory actions.

Achieving France’s ambitious smoke-free goal by 2032 and improving public health will require a comprehensive, coordinated effort. By adopting a multifaceted strategy that balances regulation with public health initiatives, France can work towards a healthier future for its citizens.