CLEW Nicotine Pouches Launched in Egypt: A New Chapter in Harm Reduction

On December 18th, PR Newswire reported that CLEW, a renowned nicotine pouch brand based in the United States, declared the launch of its nicotine pouch products in Egypt.

Waqas Khan, the CEO of CLEW, stated “The introduction of CLEW in Egypt represents a significant milestone in our endeavor to popularize harm-reduction products globally. At World Tobacco Asia 2024, we demonstrated how products like CLEW nicotine pouches can make substantial contributions to reducing the harms associated with combustible tobacco. We are truly delighted to bring these advantages to the consumers in Egypt.”

Reports in June 2024 indicated that the United States Food and Drug Administration (FDA) had accepted CLEW’s Premarket Tobacco Product Application (PMTA).

The launch of CLEW’s nicotine pouches in Egypt is an exciting development in the global tobacco alternative market. It not only showcases the brand’s commitment to harm reduction but also offers Egyptian consumers a potentially safer option for nicotine consumption. As the market for such products continues to evolve, it will be interesting to see how CLEW fares and what impact it has on the local and international tobacco and nicotine landscape.