Nicotine Pouche | The next e-cigarette miracle?

MONPs (Modern Oral Nicotine Pouches) is a smokeless tobacco product consisting mainly of cellulose, nicotine, flavoring agents, and other additives, sealed in a small bag in a semi-solid state. The use of nicotine pouchs is usually placed between the gums and lips, allowing nicotine to be absorbed through the mucous membranes of the mouth.

In the past two years, the category has shown explosive growth in several markets, reaching a global market size of $3.45 billion in 2022, and is expected to grow at a compound annual growth rate of more than 13% in the future, and the market size will exceed $12 billion in 2032. Currently, Europe dominates this segment with a market share of more than 47.2%.

The market for nicotine Pouche is booming for several reasons.

First, many European countries have been proactive in implementing regulations and harm reduction initiatives to reduce the consumption of traditional tobacco products, which has created a favorable environment for the use of alternative nicotine products such as nicotine Pouche;

Second, Europe has a strong oral tobacco consumption culture, and oral smoking has been in northern Europe for more than 200 years, especially in Sweden, which is known as the “Silicon Valley of nicotine pouchs”, which makes nicotine pouchs an attractive option.

Third, the region has a well-established distribution network and a mature market for tobacco products, making the acquisition and supply of nicotine Pouche very easy. In addition, the wide variety of flavors and different nicotine strengths offered by European manufacturers further contribute to the region’s market dominance. In 2022, the flavored nicotine pouch segment is dominant, with a market share of more than 83.2%.

With the nicotine pouch market so hot, is it possible to be the next miracle that disposable e-cigarettes became the world?

First, do not rule out the possibility, in the United States market, its sales increased 300 times in five years, and the global tobacco giant investment nicotine pouch manufacturers, market has new entrants, sales growth is very fast, thanks to the rapid growth of nicotine pouch market size, is expected to reach $191.5 billion by 2028, in the forecast period presents a compound growth rate of 3675%.

But the biggest uncertainty facing the nicotine pouch market is still the change in regulations and policies. Different countries and regions have different regulations and restrictions on the production and sale of nicotine pouchs, which will cause obstacles to market entry and expansion.

The US has been integrated into the PMTA regulations, and compliance listing also requires the PMTA; but in many markets, including the EU and the UK, the regulation is still in a grey area.

Second, scientific research on the long-term health effects of nicotine pouchs is still very limited as another limiting factor because it raises doubts about health hazards to potential consumers. Moreover, the presence of counterfeit or substandard products on the market poses a risk to consumer safety and may undermine trust in the industry.

Although the sales and popularity of oral tobacco in foreign markets are relatively good, in some countries, such as China, its sales and use may be restricted due to the restrictions of regulatory policies.

Second, the safety of cigarettes is still controversial, although some young people believe that cigarettes are less toxic than cigarettes, there is no scientific basis. If the safety and effectiveness of mouth smoking is not fully confirmed and verified, it will be difficult to be recognized and accepted by the majority of consumers.

In addition, although cigarettes in the mouth look like chewing gum, it may be as harmful to the body as cigarettes, which may also affect the future development of cigarettes.

In general, although the growth potential of the mouth tobacco market is huge, it also needs to face many challenges and problems. Further research on the safety and efficacy of oral tobacco is needed, and more supervision and regulation are also needed to ensure the healthy development of the oral tobacco market. Only in this way can mouth smoking truly become a safe, effective, and acceptable alternative to tobacco.

Can the nicotine pouch be the next e-cigarette miracle?not sure